Field notes

Notes from work in the field.

Small, specific decisions reveal more than a manifesto. Start with a real Help Center fallback problem, then explore the earlier essays.

New build note

Earlier essays

Earlier essays

Why Most Zendesk Setups Break at Scale

Common architecture debt behind routing, automation and reporting.

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What Makes a Mobile Money Ecosystem Actually Work

Trust, partners, payments and service as one operating ecosystem.

Read article

The Emotional Layer of Automated Support

How support automation can reduce effort without adding frustration.

Read article

Have a specific system question?

Describe the real situation and I will help find the next useful step.