The symptom
The public Help Center resolved to the en-de locale. The theme used translation-helper keys for its custom navigation, hero, cards, search prompts and footer. Because it had no en-de.json, those labels rendered blank. A page can be technically available while its important words are missing.
The decision
The fix moved the custom labels to Zendesk Dynamic Content and gave every item an active default English variant. That made English the fallback for a locale without its own approved copy. An unused CSS layer from another brand and obsolete translation entries were removed to keep the theme clean.
The verification
The corrected theme referenced 83 custom content items, and all 83 had matching Dynamic Content items with active English defaults. A fresh export of the published theme matched the corrected source; the public en-de page showed its navigation, hero, cards, footer and search prompts. The mobile check found no horizontal overflow, and the browser console showed no warnings or errors in that check.
The lesson
Test the locale the public URL actually resolves to, not only the locale expected in the design file. A fallback rule is useful only when the rendered page and the published configuration prove that it works.
This describes one verified July 2026 theme delivery. It does not claim that every future locale or browser is covered.